Veritiv
Truth Made Tangible: Event Materials for a Brand Refresh
On the occasion of their 25th anniversary, Unisource Paper Company saw fit to revitalize their brand, starting with a new name: Veritiv.
Derived from the Latin word for truth, the name made us think of history and permanence, story and perspective. So when we started working to develop a unifying theme and collateral for the company’s 25th annual paper show, we followed our instincts and chose to explore truth—in all of its enduring complexity and mutability—through design.
Book Design & Exhibition Application
We developed invitations and environmental graphics for the event, as well as a keepsake book featuring 25 Chicago designers sharing their perspectives on truth. The book was a true labor of love; we customized a display typeface and short cover in Veritiv green with blind embossing and one-color letterpress. In addition to being a favorite among attendees, the book was recognized by the Type Directors Club in their 2015 typography exhibit and print annual.
Custom Font Design
Clair Obscur, a programming-aided, custom designed font used for display text in the 25 x 25 Vertitiv book. It’s forms capture the contrast of dark to light, the seen and unseen, spoken and unspoken “truths.”
