Print Impressions
A case for revisiting traditional tools
Jun 21, 2024 – by Susannah
In our digital-first culture, it’s easy to forget about the multisensory impact of printed communications. They can be perceived as outdated, overpriced, or unsustainable. But it’s not that simple: the carbon footprint of paper can be a misleading deal breaker because the energy consumption of digital media isn’t as obvious.
We believe all types of organizations can benefit from revisiting print as part of a strong strategy.
We recently worked with the President’s office at The University of Chicago to design a book for their Board of Trustees. Equal parts annual report and strategic roadmap, we aimed to break through the monotony of zooming, scrolling, tapping, and typing in order to truly connect with these key internal stakeholders.
Senior Designer Tom Tian took the lead on the project, pushing the boundaries of the university’s brand system to create a premium, perfect-bound book and elevated brand experience. From the custom folder to the multi-level embossing, it leaves a powerful impression. We partnered with our longtime print collaborator Graphic Arts Services to ensure that the piece was executed to our shared standards of excellence.
We see these projects as a real win-win: our clients get to offer their audiences something special, and we have a chance to flex different creative and production skills.
An investment in print offers a unique opportunity to stand out and connect with your audiences on a personal level:
Differentiation
The texture, weight, and quality of print create a memorable interaction that digital can’t match.
Connection
Receiving a beautifully crafted piece feels special and thoughtful, fostering a deeper connection and showing you’ve invested time and effort.
Credibility
Print conveys confidence, enhancing the perceived value of your message and setting you apart from digital-only peers and competitors.
Sustainability
Using sustainable paper and printing practices make a difference, and premium pieces are less likely to be discarded quickly, reducing waste over time.
Let’s explore how print can strengthen your comms strategy.
Reach out to me at susannah@firebellydesign.com
And check out these articles:
- The Internet’s Invisible Carbon Footprint (Mozilla Foundation)
- Is digital more environmentally friendly than paper? The comparison is complex and context-dependent (EXCEPT Integrated Sustainability)
- Print vs. Digital Media: False Dilemmas and Forced Choices (2 Sides North America)