From the same parent company that brought us Groupon, Lightswitch originally set out to be a fusion of successful social media sites likes Facebook and Yelp, but with a small business focus. A hybrid community and consumer driven site, Lightswitch was focused on creating a exceptional user experience. A custom admin panel was a dashboard of data analytics for them to track how users interacted with the site. The site never launched as the focused of the company changed completely in 2010.
- Financial + Investment
- Community Development, Digital Experience