April 29, 2009 by
Sometimes social media and corporations actually collaborate on something startling and innovative. Honda's new "Let It Shine" commercial (produced by Wieden+Kennedy Amsterdam) uses the headlights of hundreds of Insight hybrids to create simple pixel animations. Cool, in and of itself, but the truly awesome part happened when the automaker worked with Vimeo to translate the tv spot into something special just for the web.
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