April 08, 2009 by
I love when companies give people control. Especially when it comes to how a person defines themselves in relationship to the company and other users of the company's products or services. Videogames have been doing this for decades but have taken it even farther with all sorts of customization engines letting players define their avatar down to the tiniest scar and most subtle skintone. The latest ideation I've tinkered with has been H&M's Dressing Room. It lets you create a model in your likeness and try on the season's latest trends. The curious thing is H&M doesn't have an online store. I suppose the "point" is to have customers try things on in a virtual sense and then track down the items at a store near them, but I think it's really just a fun, branded diversion to tool around with online. Kudos to H&M for also doing a pretty decent job wording sensitive parameters like body type and build to be as neutral and nonjudgmental as possbile. Is customization of an avatar fun for everyone? Does it affect how you relate to or feel about a company and its "community"?
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