October 26, 2009 by
For those who didn't make it to the Unisource Paper show last week, you missed getting copies of a number of cool posters from designers such as Lowercase, Tandemodus, Thirst and us! I really wanted to share mine with the masses because I took a very different approach than most—making mine an interactive piece. It's meant to inspire and be a reference over time. Hopefully something you'd use again and again.
I've created an 11 x 17 version for you to download and print. If you'd like a copy of the 24 x 36 version, we'll be printing up our own (more sustainable) later this year and they'll be available at our Holiday Pop Up Shop on December 4th and there after on our website. A great way to start the new year!
April 08, 2009 by
I love when companies give people control. Especially when it comes to how a person defines themselves in relationship to the company and other users of the company's products or services. Videogames have been doing this for decades but have taken it even farther with all sorts of customization engines letting players define their avatar down to the tiniest scar and most subtle skintone. The latest ideation I've tinkered with has been H&M's Dressing Room. It lets you create a model in your likeness and try on the season's latest trends. The curious thing is H&M doesn't have an online store. I suppose the "point" is to have customers try things on in a virtual sense and then track down the items at a store near them, but I think it's really just a fun, branded diversion to tool around with online. Kudos to H&M for also doing a pretty decent job wording sensitive parameters like body type and build to be as neutral and nonjudgmental as possbile. Is customization of an avatar fun for everyone? Does it affect how you relate to or feel about a company and its "community"?
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