April 29, 2009 by
Sometimes social media and corporations actually collaborate on something startling and innovative. Honda's new "Let It Shine" commercial (produced by Wieden+Kennedy Amsterdam) uses the headlights of hundreds of Insight hybrids to create simple pixel animations. Cool, in and of itself, but the truly awesome part happened when the automaker worked with Vimeo to translate the tv spot into something special just for the web.
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March 26, 2009 by
The last two days I've been working on a new Reason To Give video as part of Dawn's upcoming speaking engagement (when Charlie's not at the helm, I rock most of our edits in Final Cut Express). One thing that's always annoyed me was FCE's inability to see all the versions of a font when using the app's native text generators. Sure, the typeface is there and you can apply FCE's bold and italics but when you're using a Postscript face like Sauna (Reason To Give's font), it only let's you type in plain Sauna and it forces you to use ALL-CAPS. Super glitchy, right? Looking around for a solution I learned this problem effects Final Cut Pro too. Seriously, Apple—WTF? Thankfully, I found a great, free plugin on Alex4D that fixes all of Final Cut's typographic shortfalls.
While I've got DV on my mind, I'll point you to a link Charlie sent me a few weeks ago. It's Kutiman's ThruYou site—absolutely mind blowing editing. So good!
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